Hall -test, Home-Test


Hall test

Hall test is testing of certain characteristics of the goods / advertising materials indoors, conducted in the form of an interview.

Types of testing:
• "blind" (brand unknown) and "open" tests (brand known);
• estimated (one product) and comparative (several similar products).

Hall tests are carried out in those cases when it is necessary to:
• Get information about the perception of the goods or services from consumers;
• Assess the consumers attitude to the brand, packaging, consumer goods properties;
• Identify the most important for consumers properties of the goods;
• Develop the right positioning strategy for a product or service;
• Develop the most effective advertising strategy (channels, methods and types of data transmission);
• Compare products with competing products, to determine the advantages and disadvantages;
• Attract loyal customer, etc.

Hall-test is carried out in a specially equipped room where respondents get subjects of testing. Hall-test can also be carried out with the computer technology, when the respondent answers are entered into the computer, and the customer receives data on-line.


The main difference between home-test and hall-test is that the product testing occurs at home - in usual conditions of using the product. The consumer in the process of testing can make a full impression of the product. In this case he assess not only the visual appeal of the goods, the quality of packaging, but also deeper consumer properties of the goods.

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Marketing Experiment

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Quantitative surveys

Сonducting interviews with respondents using structured questionnaire with open and closed questions.


Retail Audit (audit of retailers) is the research that includes the analysis of the range, distribution, prices and promotional materials in retail outlets for the product groups.

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