Vehicle testing by Car Clinik method

Methods
Car Clinic is a method of marketing research for exploring new and existing models among different target segments and its comparison with competitive brands.

The analysts of our company have developed a unique author's Mix-method of research. Car Clinic includes "qualitative" (focus groups, blind testing, natural groups, in-depth interviews), "quantitative" methods (personal interviews with customers) and test-drives. Unique method of Car clinic research is modified depending on the features and specifics of cars and market, as well as on Your wishes.

Results of car clinic:
The author's method of RC "GRIFON-EXPERT" is a detailed research of the perception of the car from all sides (technical characteristics, design, interior), identification of the advantages and disadvantages of the tested vehicle compared to the competitors, as well as the opportunities to see the reaction of the new potential customers on a particular brand of car.

Our experience:
Research company "GRIFON-EXPERT" is the only one Russian experience of conducting marketing research method Car-clinic in Russia, the countries of the European Union, the Middle East and Asia.
We have had more than 20 marketing research by method Car clinic. More than 10 new models of different cars were tasted among the target audience was tested.

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Focus -Group

A focus group is a small-group discussion guided by a trained leader.

THE AUTOMOTIVE MARKET RESEARCH

RC "GRIFON-EXPERT" specialises in marketing research for different segments of the automotive market


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