Expert (In-depth) interviewsMethods
Expert interview is in-depth interview with competent industry experts, who are well aware of the specifics of the subject.
Method of deep (expert) interviews is used in cases when:
• Necessary to get a deep understanding and detailed answers to sensitive questions
• Necessary to get a deep understanding of the behavior related to making important decisions
• Necessary to refer to the respondents’ biographies, etc.
• When there is an opportunity that in group discussions (focus groups), respondents may change their point of view in accordance with the views of the majority
Hall test is testing of certain characteristics of the goods / advertising materials indoors, conducted in the form of an interview.
A focus group is a small-group discussion guided by a trained leader.
Сonducting interviews with respondents using structured questionnaire with open and closed questions.