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"Тайный покупатель"This method helps to assess the quality of the company, its branches or individual employees. This method is based on modeling of the situation, in which the subject does not know about testing. Specially trained agents under the guise of a buyer evaluates the work according to following criteria: quality of service, sales techniques, decoration of the hall and corporate identity, appearance and professionalism of employees, their behavior in conflict situations and so on.

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Marketing Experiment

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Focus -Group

A focus group is a small-group discussion guided by a trained leader.

BRENCHMARKING

Benchmarking is a continuous analysis of the best in practice of competitors, comparison with the company created a reference model of business.


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