Hall -test, Home-Test
MethodsHall test
Types of testing:
• "blind" (brand unknown) and "open" tests (brand known);• estimated (one product) and comparative (several similar products).
Hall tests are carried out in those cases when it is necessary to:
• Get information about the perception of the goods or services from consumers;• Assess the consumers attitude to the brand, packaging, consumer goods properties;
• Identify the most important for consumers properties of the goods;
• Develop the right positioning strategy for a product or service;
• Develop the most effective advertising strategy (channels, methods and types of data transmission);
• Compare products with competing products, to determine the advantages and disadvantages;
• Attract loyal customer, etc.
Hall-test is carried out in a specially equipped room where respondents get subjects of testing. Hall-test can also be carried out with the computer technology, when the respondent answers are entered into the computer, and the customer receives data on-line.
Home-test
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Quantitative surveys
Сonducting interviews with respondents using structured questionnaire with open and closed questions.
RETAIL-AUDIT
Retail Audit (audit of retailers) is the research that includes the analysis of the range, distribution, prices and promotional materials in retail outlets for the product groups.
