About company
RESEARCH COMPANY "GRIFON-EXPERT" IS A UNITED GROUP
OF FULL CYCLE MARKETING RESEARCH COMPANIES:
OF FULL CYCLE MARKETING RESEARCH COMPANIES:
Saint-Petersburg: LLC Grifon-Expert
Moscow: GRIFON-Moscow
Moscow: GRIFON-Moscow
• Research company «GRIFON-EXPERT» - full cycle marketing research agency.
• The company is a member of the Saint - Petersburg trade - industrial chamber
• 17 years of successful work on Russian and world markets.
• Realized more than 300 marketing research projects in Russia and abroad.
• Geography of research: Russia and other countries.
• 2 offices: In Saint-Petersburg and in Moscow.
• Representative office in London, partners in 20 countries.
• Based on the Institute of socio-political and economic studies (Saint-Petersburg).
• Own IP-call center in Saint-Petersburg.
OUR INTERNATIONAL CUSTOMERS:
Our Services:
•Marketing research of industrial markets B2B
•Brands creation and promotion
•Benchmarking and competitive analysis
•Marketing strategies
•Marketing administration of investment projects
•Independent audit of companies marketing and sales departments
•Retail Audit
Research process:
Specialization
Project managers specialize in research methodology (qualitative/quantitative methods) and in business spheres (industrial/consumer markets etc.)Personal responsibility
Research projects managers personally take part in all stages of a project (negotiations with client, elaboration of methodology, conducting of field works including works in regions, report producing, results presentation).Control
All projects are personally controlled by the company’s top-managers.Control over "field stage" of a project:
- 100% visual control of the quality of filling in questionnaires,- logical analysis of questionnaires: all questionnaires with logic mistakes are checked again,
- repeated contact – 60% phone survey of the interview participants, in case more than 2 mistakes made by the same interviewer are detected, all the questionnaires of the interviewer are checked additionally,
- Producing of detailed instructions for research conducting and fine sanctions towards regional contractors implementation,
- checking of electronic data sent by regional contractors from the first days of survey period allows to carry out efficient control meeting research deadlines,
- cleaning of data’ in statistical programs, etc.
Qualification
Focus-groups and profound interviews are conducted only by staff members of the company qualitative department who have research qualification.OUR NAME
Our name is Grifon: Grifon is mythological creature, symbiosis of the most intellectual (Eagle - the king of the heavens) and the strongest (the Lion - the king of the animal world) creatures in the world. Grifon is gold guardian in the ancient Greek and Persian mythology. "GRIFON-EXPERT" saves and multiplies customers' money!
