MARKET RESEARCH OF CONSUMERS (b2c)

Services

The main goal of marketing research in any company is to develop an effective business strategy. Research company "GRIFON-EXPERT" carries out marketing research of consumer markets (b2c) in Russia and abroad.

HOW TO UNDERSTAND YOUR CUSTOMERS AND EFFECTIVELY COMMUNICATE WITH THEM?
HOW TO MAKE CONSUMERS LOYAL AND ATTRACT NEW ONES?
HOW TO INCREASE SALES?

Market research helps:

• Find free market niche;
• Identify the competitive advantages of the product / service;
• Identify the most attractive target market;
• Develop a customer-oriented marketing strategy;
• Increase sales and profits.

RC "Grifon Expert" provides with the analysis of the consumer market (B2C) in the following areas:

1. OVERVIEW, GENERAL DESCRIPTION OF THE MARKET

• Assessment of the market trends and market structure
• Assessment of the market size and market volume
• Identification competitors and their general characteristics
• Market promotion channels (wholesale chain, retail unit, geography, distribution, etc.)
• Identification customers

2. Customers’ research

• Segmentation
- Defining the criteria of segmentation
- Consumer Segmentation
- Identification of the target consumers group
- Identification of promising customer segments
- Identification of the target competitors’ audience
• Research of the target consumers’ group
- Socio-demographic characteristics of the target group
- Psychographic portrait of the target group
- Consumer behavior and consumer preferences of the target group (purchase frequency, purchase volume, purchase location, brand preferences, etc.)
- Media - consumer preferences

3. COMPETITIVE ENVIRONMENT RESEARCH

• Segmentation of the market participants (according to different criteria)
• Analysis of the key market participants position, estimate the distribution of market shares
• Characteristics of the competitors range
• Price analysis, sales, marketing and advertising competition policy
• Identification strengths and weaknesses of competitors

4. THE PRODUCT (BRAND) RESEARCH

• Development of a new product
- Testing of new product concepts
- Identification of potential demand
- Analyze the competitiveness of the product

• Branding
- Brand position
- Development and testing of the brand
- Testing of advertising concepts

Marketing methods of studying consumers:
- Quantitative survey
- Focus group
- Expert interviews (In-depth interviews)