RESEARCH OF THE INDUSTRIAL MARKETS (b2b)
ServicesRC "Grifon Expert" is a leader of the Russian industrial markets (B2B) research.
Results of marketing research helps to realize the following processes:
• Development of client-oriented marketing strategy• Forming efficient systems of promotion
• The increase in sales and profits
Most popular types of industrial market research:
MARKET ANALYSIS:
• Status, Trends and Market Forecasts• Assessment of the environment influence on the market
• Assessment of market size and volume
COMPETITORS MARKET RESEARCH:
- Marketing, sales, advertising strategies of your competitors,- Assessment of market share
- Production volumes
- Sales volume
- Logistics System
- Range
- Prices of manufactured / sold production
- Segmentation of customers, etc.
MARKET RESEARCH OF CONSUMERS:
- Demand for your products- Factors influencing the choice of products
- The criteria for selecting suppliers
- Price analysis
- Estimated volume of purchases for the current year, the analysis of the purchases dynamics in last 5 years
- Assessment of the strengths and weaknesses of your company and your competitors by customers
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BRENCHMARKING
Benchmarking is a continuous analysis of the best in practice of competitors, comparison with the company created a reference model of business.
