GRIFON-EXPERT: marketing research of the automotive market 2003-2024 (English)

Our marketing research of the automotive market 2003-2024: Car clinic experience

Research company GRIFON-EXPERT has 20 years’ experience in marketing research of consumer b2c and industrial b2b markets in Russia, the countries of the European Union, China, Eastern Europe and Turkey.
One of the prioritized spheres of our research is the research of car’s market...
Vast experience in conducting marketing research with today's GRIFFON-EXPERT team using the "turnkey" car clinic method.
GRIFON-EXPERT is the only Russian research company that has conducted its own research using the Car clinic method in Russia, Germany, Turkey, Czech Republic, Poland. In each country, the best research companies were selected to conduct the "field work".

GRIFON-EXPERT has conducted more than 50 marketing studies of the cat markets, including: more than 200 focus groups with car owners, more than 10,000 personal interviews and more than 500 in-depth and expert interviews.

Since 2012, one team of analysts, managers, "field workers" with extensive international experience has been working.

2021-2022 - Marketing research using the car clinic method «Gazelle NN testing in a competitive environment and launching a new model on the market.»
2020 - Marketing research using the car clinic method «Valdai Next Testing in a competitive environment and launching a new model on the market.»
2018 - Marketing research using the car clinic method "Lada Vesta new interior testing in a competitive environment.»
2015 - Marketing research using the car clinic method “New Gazelle Next and Gazon Next cars testing in Turkey
2015 - Marketing research using the car clinic method “New Gazelle Next cars testing in Germany.
2015 - Marketing research using the car clinic method “New Gazelle Next cars testing in the Czech Republic.
2014 - Marketing research using the car clinic method “New Gazelle Next cars testing in Poland.
2014 - Marketing research using the car clinic method “New Gazelle Next cars testing in Germany.
2014 - Marketing research using the car clinic method “New Gazelle Next cars testing in Russia and launching a new model on the market.

In order to satisfied our Clients’ needs we use such data collection methods as:
- quantitative survey of consumers- the car owners
- Personal Interview CAPI - Computer Assisted Personal Interviewing, a technique of personal interviews using a computer, in this case a tablet.
- telephone surveys: CATI - Computer Assisted Telephone Interview
- online polls.
Our Company has been using these methods for more than 15 years.

The objects of research are the various class car owners.
Our Clients are: AvtoVAZ, GAZ, URAL, as well as large insurance companies that study the consumer behavior of car owners under CASCO. Insurance companies: Oranta, Ingosstrakh, Consent, Zurich.

One of our competitive advantages is that we, our current team, have huge experience in Car clinic research in Russia, the European Union, Turkey and the Middle East.

Analysts of "GRIFON-EXPERT" have developed a unique author's Mix-method of conducting marketing research using the Car Clinic method, which is designed to study new and existing car models among various target segments and compare it with competitive brands.




GRIFON-EXPERT is the only Russian research company that has conducted its own research using the Car clinic method in Russia, Germany, Turkey, Czech Republic, Poland. In each country, the best research companies were selected to conduct the "field work".
In 2015 GRIFON-EXPERT conducted large “field study” for the Chinese company Norinco and AZ URAL in Russia: Moscow, St. Petersburg and Yekaterinburg. A series of 50 in-depth interviews and mini focus groups with car parks’ managers.
Unique experience in conducting more than 20 studies using the car clinic method in Russia, EU countries and Turkey.
GRIFON-EXPERT has conducted more than 50 marketing studies of the cat markets, including: more than 200 focus groups with car owners, more than 10,000 personal interviews and more than 500 in-depth and expert interviews.

Since 2012, one team of analysts, managers, "field workers" with extensive international experience has been working.